How AI is rewiring Payment Orchestration Stack; Credit card transaction processing flow by Stripe; 3 Markets Fueling the Shift to Agentic Commerce
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Deep Dive of the Week
What a16zโs โState of Crypto 2025โ Really Says About Stablecoins and AI
Crypto in 2025 is looking less like a rebellious teenager and more like a young adult at the big kidsโ table (albeit one still wearing a hoodie). Andreessen Horowitzโs โState of Crypto 2025โ report dubs this โthe year crypto went mainstream,โ and for good reason. From stablecoins suddenly acting as the fastest money on the internet to AI and crypto teaming up in unexpected ways, the once-fringe industry is stepping into the spotlight.
In this Fintech Wrap Up, weโll dive into two major themes from the report โ the mainstreaming of stablecoins and the convergence of AI and crypto โ with a conversational (and occasionally irreverent) spin. Buckle up: 2025 was the year crypto got comfortable in the mainstream, but not without raising a few new questions along the way.
This weekโs reports
Embedded finance has officially moved from experiment to infrastructure
1๏ธโฃEmbedded finance has officially moved from experiment to infrastructure
2๏ธโฃCryptoโs Grown-Up Moment: My Take on a16zโs State of Crypto 2025
3๏ธโฃAI, Identity, and the Rising Cost of Fraud
5๏ธโฃHow to Turn Embedded Payments into a Growth Engine for Your SaaS Platform by Stripe
7๏ธโฃExplained โ Why Stablecoins Are Imperfect โ but Inevitable
This weekโs insights
1๏ธโฃWhy Embedded Finance providers must focus on SMBs
2๏ธโฃ3 Markets Fueling the Shift to Agentic Commerce
3๏ธโฃHow Payrails Defines the Lack of Omnichannel Payment Integrations in the Hospitality Industry
4๏ธโฃCredit card transaction processing flow by Stripe
5๏ธโฃ5-step Agent Commerce Protocol (ACP) Job Lifecycle by Virtuals Protocol
Why Embedded Finance providers must focus on SMBs
Letโs break it down!
SMBs make up over 90% of businesses globally and drive 40% of U.S. GDP, yet remain largely underserved. For embedded finance providers, that gap represents the next trillion-dollar opportunity.
1. The third wave is all about SMBs
According to Portageโs Next Wave of Embedded Finance (2025) report, the third wave of embedded finance is shifting focus from consumers to businesses โ particularly SMBs. Only 40% of SMBs are satisfied with their current banking providers, and half are unhappy with lending solutions. Nearly one-third complain about the lack of customization, and 25% say theyโd switch providers for more transparent pricing. Most tellingly, half of SMBs are open to buying financial services directly from non-financial platforms, such as accounting or SaaS tools.
2. Distribution is already built-in
Vertical SaaS platforms, accounting tools, and marketplaces are where SMBs live โ and thatโs where embedded finance can thrive. More than 35% of SMBs say they would buy financial services through vertical SaaS, and over 25% would do so via accounting or e-commerce platforms. These systems already hold rich operational and transaction data โ the lifeblood for embedded underwriting, credit scoring, and contextual product delivery.
3. Payments show the blueprint
As noted in the Portage report, fintech solutions already dominate payments in U.S. e-commerce, and payments now make up a significant share of revenue for leading software companies like Toast, Shopify, and Intuit QuickBooks. According to a Flagship Advisory Partners survey, every software platform that offers embedded finance today also provides payment acceptance services.
This shows where the model works best: when financial products are directly integrated into daily workflows. Payments paved the way, and now the same embedded rails are expanding into lending, banking, accounting, payroll, and insurance.
4. A trillion-dollar opportunity โ beyond payments
Embedded finance as a whole is projected to surpass US$1 trillion by 2032, growing at a 32% CAGR. While embedded payments (~US$30B market) have matured, verticals like embedded lending (US$14B), banking (US$14B), and insurance (US$10B) are scaling fast โ each growing around 20% annually. Even smaller verticals like accounting and payroll (US$1โ3B) show outsized growth potential, driven by automation and compliance needs.
5. Data, trust, and stickiness
SMBs that adopt embedded tools tend to stay โ deeply integrated financial features become hard to replace. Portage notes that embedded providers benefit from sticky relationships with platforms due to the โintegration overheadโ and the time required to train models for new customer bases. Once embedded into a payroll or accounting workflow, switching becomes costly, ensuring recurring revenue and strong partner retention.
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