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How AI is rewiring Payment Orchestration Stack; Credit card transaction processing flow by Stripe; 3 Markets Fueling the Shift to Agentic Commerce

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Deep Dive of the Week

What a16zโ€™s โ€œState of Crypto 2025โ€ Really Says About Stablecoins and AI

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Crypto in 2025 is looking less like a rebellious teenager and more like a young adult at the big kidsโ€™ table (albeit one still wearing a hoodie). Andreessen Horowitzโ€™s โ€œState of Crypto 2025โ€ report dubs this โ€œthe year crypto went mainstream,โ€ and for good reason. From stablecoins suddenly acting as the fastest money on the internet to AI and crypto teaming up in unexpected ways, the once-fringe industry is stepping into the spotlight.

In this Fintech Wrap Up, weโ€™ll dive into two major themes from the report โ€” the mainstreaming of stablecoins and the convergence of AI and crypto โ€” with a conversational (and occasionally irreverent) spin. Buckle up: 2025 was the year crypto got comfortable in the mainstream, but not without raising a few new questions along the way.

This weekโ€™s reports

Embedded finance has officially moved from experiment to infrastructure

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This weekโ€™s insights

Why Embedded Finance providers must focus on SMBs

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Letโ€™s break it down!

SMBs make up over 90% of businesses globally and drive 40% of U.S. GDP, yet remain largely underserved. For embedded finance providers, that gap represents the next trillion-dollar opportunity.

1. The third wave is all about SMBs

According to Portageโ€™s Next Wave of Embedded Finance (2025) report, the third wave of embedded finance is shifting focus from consumers to businesses โ€” particularly SMBs. Only 40% of SMBs are satisfied with their current banking providers, and half are unhappy with lending solutions. Nearly one-third complain about the lack of customization, and 25% say theyโ€™d switch providers for more transparent pricing. Most tellingly, half of SMBs are open to buying financial services directly from non-financial platforms, such as accounting or SaaS tools.

2. Distribution is already built-in

Vertical SaaS platforms, accounting tools, and marketplaces are where SMBs live โ€” and thatโ€™s where embedded finance can thrive. More than 35% of SMBs say they would buy financial services through vertical SaaS, and over 25% would do so via accounting or e-commerce platforms. These systems already hold rich operational and transaction data โ€” the lifeblood for embedded underwriting, credit scoring, and contextual product delivery.

3. Payments show the blueprint

As noted in the Portage report, fintech solutions already dominate payments in U.S. e-commerce, and payments now make up a significant share of revenue for leading software companies like Toast, Shopify, and Intuit QuickBooks. According to a Flagship Advisory Partners survey, every software platform that offers embedded finance today also provides payment acceptance services.

This shows where the model works best: when financial products are directly integrated into daily workflows. Payments paved the way, and now the same embedded rails are expanding into lending, banking, accounting, payroll, and insurance.

4. A trillion-dollar opportunity โ€” beyond payments

Embedded finance as a whole is projected to surpass US$1 trillion by 2032, growing at a 32% CAGR. While embedded payments (~US$30B market) have matured, verticals like embedded lending (US$14B), banking (US$14B), and insurance (US$10B) are scaling fast โ€” each growing around 20% annually. Even smaller verticals like accounting and payroll (US$1โ€“3B) show outsized growth potential, driven by automation and compliance needs.

5. Data, trust, and stickiness

SMBs that adopt embedded tools tend to stay โ€” deeply integrated financial features become hard to replace. Portage notes that embedded providers benefit from sticky relationships with platforms due to the โ€œintegration overheadโ€ and the time required to train models for new customer bases. Once embedded into a payroll or accounting workflow, switching becomes costly, ensuring recurring revenue and strong partner retention.

Insight Continues

Disclaimer:

Fintech Wrap Up aggregates publicly available information for informational purposes only. Portions of the content may be reproduced verbatim from the original source, and full credit is provided with a โ€œSource: [Name]โ€ attribution. All copyrights and trademarks remain the property of their respective owners. Fintech Wrap Up does not guarantee the accuracy, completeness, or reliability of the aggregated content; these are the responsibility of the original source providers. Links to the original sources may not always be included. For questions or concerns, please contact us at sam.boboev@fintechwrapup.com.

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Sam Boboev
Sam Boboev

Written by Sam Boboev

I am a fintech enthusiast and product leader passionate about crafting simple solutions for complex problems. Subscribe https://www.fintechwrapup.com/

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